What benefit do merchants gain from Verifone's integration with e-commerce platforms?

Merchants benefit from Verifone's integration with e-commerce platforms primarily through streamlined processing of online transactions. This integration allows for a seamless connection between the merchant’s sales channels and payment processing systems, enabling quicker and more efficient handling of transactions. The process is optimized, reducing the complexity that often arises when managing sales across both physical and digital environments. By streamlining processing, merchants can enhance the customer experience by ensuring that transactions are completed swiftly, which can lead to increased sales and customer satisfaction.

While access to advanced fraud protection tools is a valuable benefit, the specific advantage highlighted in this context is the efficiency gained in transaction processing. This efficiency is crucial for managing high volumes of online sales, particularly in an increasingly digital market landscape.